PRESS RELEASE
ANCILLOTTI MOTOR CYCLES
05 October 2020
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ANCILLOTTI OFFICIALLY RECOGNIZED AS A "HISTORICAL BRAND OF NATIONAL INTEREST," A RECOGNITION RESERVED FOR BRANDS THAT HAVE SHAPED THE HISTORY OF MADE IN ITALY.
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Ancillotti has been awarded the status of "Historical Brand of National Interest."
This recognition, promoted by the Italian state through the Ministry of Economic Development, honors national brands with at least 50 years of history or those established before 1967.
This achievement highlights the excellence and continuity of an Italian brand active since 1907.
The certification will serve as a marketing tool to enhance the brand's image and underscores the value of a long journey committed to quality and Made in Italy.
On October 2nd, Ancillotti was officially recognized as a "Historical Brand of National Interest" and registered in the Special Register of Historical Brands under number 29.
From now on, our distinctive brand can be accompanied by the MISE symbol, which features the image of Italy along with the phrase "Historical Brand."
The "Historical Brand of National Interest" designation is available to companies traditionally linked to the Italian territory that have registered their trademarks for at least 50 years or can demonstrate continuous use of the trademark in association with their products for the same period.
The Special Register of Historical Brands has been operational since April 2020, and the Historical Brand aims to be a new marketing tool to convey expertise and Italian identity, useful for enhancing the brand image of companies competing in a global, economic, and social context.
We proudly welcome this recognition, which confirms Ancillotti as a true historical excellence.
Since 1907, Ancillotti has been designing and producing motorcycle enhancements, go-karts, scooters, trial bikes, cross bikes, competition bikes, and mountain bikes, enduro, and downhill bikes.
The Ancillotti brand has been present on all our products for over 100 years, designed and manufactured exclusively in Italy to ensure production quality and unique style.
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Representative Image of Ancillotti Brands
